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The ideal of women beauty before and after 1989 - discourse analysis of Vlasta magazine
Bělinová, Helena ; Vávra, Martin (advisor) ; Šmídová, Olga (referee)
The thesis interprets the ideal of women beauty before and after 1989 in terms of sociological and culture discourse in Vlasta magazine. The key premise of the thesis is the claim that ideal of women beauty differs before and after 1989. It is possible to expect influence of politic system, social structure and culture forms on discourse of women beauty. Character of this thesis is theoretically-empiric. The sociologic gender theory serves as the frame for chosen topic. Research is based on analysis of discourse of women beauty in Vlasta magazine in 1975 and 2005. The goal of overall analysis is to provide series of detailed analysis which describe general magazine topics and role of the magazine in certain historical period beside discourse of beauty. I have chosen qualitative sociological method called discursive analysis for my thesis. Ambition of the thesis is to analyze one specific social discourse and introduce all key social, historical and culture aspects which can influence the discourse and use Vlasta magazine as its concrete case. Keywords Ideal of women beauty, discourse, media discourse, gender, discursive analysis, Vlasta magazine, transformation, socialism, media, gender stereotypes, gender socialization
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Specific features of the music publicistic in representative printed magazines in the period of net-media discourse
Křížová, Lenka ; Šoltys, Otakar (advisor) ; Sládková, Hana (referee)
This thesis deals with specifics of textual formulas of music journalism in magazines Týden, Reflex and Respekt and it is based on their articles published from January to July 2011. It contains a content analysis of the word-stock with a special interest in metaphors ant its position in our language. We can see the way how we understand the reality around us which is based on a conceptualization in our minds. And then it reflects how we speak and what meanings we give to concrete words. These metaphoric concepts are followed with concrete examples coming from articles. There is also paid attention to colloquiality and bookishness and their suitability in today's media discourse. There is made a comparison of the individual writing of journalists who represent these magazines and we can also see different attitude in processing the same or similar topics. The theoretic part of this thesis follows the history of criticism with special interest in music criticism. Then we compare today's position of this media discourse and we can also see trends which might be followed in the future.
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The ideal of women beauty before and after 1989 - discourse analysis of Vlasta magazine
Bělinová, Helena ; Vávra, Martin (advisor) ; Šmídová, Olga (referee)
The thesis interprets the ideal of women beauty before and after 1989 in terms of sociological and culture discourse in Vlasta magazine. The key premise of the thesis is the claim that ideal of women beauty differs before and after 1989. It is possible to expect influence of politic system, social structure and culture forms on discourse of women beauty. Character of this thesis is theoretically-empiric. The sociologic gender theory serves as the frame for chosen topic. Research is based on analysis of discourse of women beauty in Vlasta magazine in 1975 and 2005. The goal of overall analysis is to provide series of detailed analysis which describe general magazine topics and role of the magazine in certain historical period beside discourse of beauty. I have chosen qualitative sociological method called discursive analysis for my thesis. Ambition of the thesis is to analyze one specific social discourse and introduce all key social, historical and culture aspects which can influence the discourse and use Vlasta magazine as its concrete case. Keywords Ideal of women beauty, discourse, media discourse, gender, discursive analysis, Vlasta magazine, transformation, socialism, media, gender stereotypes, gender socialization
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Polarization of the Czech Media Landscape after 2013: Discourse Analysis of New Media ProjectsPolarization of the Czech Media Landscape after 2013: Discourse Analysis of New Media Projects
Lebedová, Veronika ; Pudlák, Štěpán (advisor) ; Řehořová, Irena (referee)
The thesis deals with the polarization of Czech media landscape after 2013 as a discursive construct. Our topic is the emergence of new media projects, responding to the takeover of MAFRA by Andrej Babis. Three of these are being discussed: Echo24.cz, Reportér and Neovlivní.cz. The thesis aims to describe the discourse of the alternative media, its own representation in current situation. The subject is based on several concepts. First of them is the theory of social responsibility, which is a strong social value despite being quite questionable. Then, we discuss the trend of media ownership concentration and the development of Czech media after 1989, which has come to important changes, such as the change of the overall model of media ownership and the polarization of the media landscape itself. The first part of the thesis serves as a contextual background for the critical discourse analysis. The analysis verifies the hypothesis as follows: Alternative media is defined in opposition to the mainstream and uses the arguments based on the principles of the social responsibility theory to represent its own position, goals and interests. As a result, we found out, that the new projects construct an opposition us versus them as independence versus oligarchization. At the same time, the principles of...
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Excluded localities in the media discourse
BŘEČKOVÁ, Gabriela
This diploma thesis is focused on identifying the image of excluded localities in media discourse. During the recent few years, the media have been forming the views of the majority population of the Roma minority, while the concept of social exclusion in the Czech Republic has been used most often in relation to the localities inhabited mostly by the members of the Roma minority. Excluded localities have become a very hot topic in the media and the media have been presenting excluded localities as problematic in terms of unemployment, poverty, maximum use of social welfare by their inhabitants, housing problems, crime, organized crime, disorder and problems with school attendance of the children.
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