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National Repository of Grey Literature

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Zákaznická zkušenost – jak ji uchopit a měřit? Machala, Jan Cíl článku: Cílem tohoto článku je popsat zákaznickou zkušenost, jak ji chápou jednotliví autoři a uvést metody, kterými lze měřit zákaznickou zkušenost. Dále také podrobněji popsat tři nejpoužívanější metody. Metody: Článek je založen na sekundárním výzkumu prací zabývajících se zákaznickými zkušenostmi. Vědecké cíle: Vědeckým cílem tohoto článku je zjistit, jakým směrem se může ubírat další výzkum. Detailed record

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