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Communication strategy of a specific company
SCHICKEROVÁ, Michaela
This diploma thesis is focused on a communication strategy of the selected company. The theoretical part first deals with some basic definitions related to communication and its processes. Following, some particular steps of a communication strategy are analysed in detail. The next chapter is focused on marketing mix which is also related to the topic. It is followed by the chapter communication mix and its tools. The empirical part of this diploma thesis is focused on communication strategy from practical side. The first chapter describes in detail the selected company. The description is followed by necessary analyses. Type of analyses which are used in this diploma thesis are for example Porter's five forces analysis, SWOT analysis and analyses of IFE, EFE and IE matrix. Based on the obtained results proposals of projects are created. This projects are implemented to a new communication strategy. Proposed projects are: redesign of the selected company´s website and a realization of an advertising in the industry part of Pilsen. The proposal of the redesign includes a basic specification for creating a price offer, rating of a current website provided by two adressed suppliers of the website optimalization companies and their price offers of the redesign for a future realization. To process the second project (The realization of the promotion in the industry part of Pilsen) two different suppliers of the advertising were contacted. In both cases two price offers of different bigboards were demanded. The offers are created for a specific time frame. Finaly, the marketing company was asked to create a price offer of an advertising poster. The results of above mentioned recommendations should increase a demand of products offered by the selected company. Also, it should improve an Employer Branding and external communication.
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Strategický management výrobního družstva
Ambróšová, Helena
The main aim of the thesis Strategic management of a Production Co-operative is to provide a detailed analysis of the external and internal environment of the Kovona Production Co-operative based in Brno, and the strategic measures, which result from the mentioned analyses. The theoretical part indicates the general methods of strategic analysis with the employment of the chosen methods. In the practical part, the chosen methods were applied on the situation of the production co-operative. Based on the analysis of the external environment, opportunities and threats, which are beneficial or endangering for running the production co-operative which employs handicapped people, are identified. The result of the analysis of the internal environment is the identification of strengths and weaknesses of the production co-operative. The factors of the external and internal environment are evaluated by means of EFE and IFE matrixes. The next part uses chosen tools for the strategy determination: Internal-external matrix and SWOT matrix. Based on the achieved results, there were proposed several strategic alternatives. These strategies should lead to strengthening of the current position of the production co-operative on the market, improvement in its competitiveness by means of more intensive use of promotional tools, implementation of the reorganization of production and the expansion of distribution channels.
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Obecná doporučení českým strojírenským podnikům pro vstup na mexický trh
Nováková, Markéta
This diploma thesis focuses on making General recommendations for Czech engineering companies to enter the Mexican market. Thesis analyzes data, which are about the current situation on Mexican market, according to PESTE analysis and Porter’s five forces analysis. The thesis also deals with terms of Czech companies for the market penetration by using the matrix GE, EFE and SPACE. The final finding is, that companies should enter the market patiently with help of business partner of business agent.
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Atraktivita odvětví úklidu v České republice
Handlířová, Aneta
Handlířová, A. Attractiveness of the cleaning sector in the Czech Republic. Master’s thesis. Brno: Mendel University, 2018. This master’s thesis deals with an analysis of the cleaning sector in the Czech Re-public. The main aim of this diploma thesis is to evaluate the attractiveness of the whole sector and to develop recommendations for companies operating in the sector, as well as enterprises considering entering the cleaning sector. For analys-ing the macro-environment, the PESTE analysis was used and micro-environment was analysed by using the Porter’s five forces analysis with objectification. Oppor-tunities and threats of the cleaning sector were identified from results of the analysis. In order to evaluate the attractiveness of the branch and to make rec-ommendations, EFE, GE and SPACE matrix were applied. The sector’s recom-mended strategies are the market development, the product development and the market penetration.
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Atraktivita odvetvia sklárskeho priemyslu
Zámečníková, Iveta
Zámečníková I., Attractiveness of glass industry sector. Master’s thesis. Brno: Mendel University, 2019. The master’s thesis deals with an analysis of glass industry in Czech Republic. The aim is to evaluate industry attractiveness and to create recommendations for companies operating in the sector and companies considering entering the sector. The literary research describes methods of external environment analysis and methods of evaluating industry attractiveness. In the second part, the external environment is analyzed with the PESTE analysis, the Porter’s five forces model, it’s objectification and with the strategic group analysis. Opportunities and threats identified in the external analysis are evaluated with EFE matrix and the industry attractiveness with GE matrix and SPACE matrix. The competitive strategies are recommended based on information acquired from analyzes and matrixes.
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Podnikový management ve vybraných vendingových společnostech
Matulíková, Martina
The subject of this thesis is the analysis of the vending companies and their business management. The theoretical part describes the basic terminology of the topic. The practical part is focused on the companies themselves, it analyzes and characterizes internal and external surroundings of the vending companies. External environment was analyzed using the PESTE analysis, Porters five forces model and EFE matrix. Main topics of the internal environment analysis were the subject of the business, IFE matrix and the financial analysis. The complex analysis of the whole environment is based on the IE matrix and the SWOT analysis. This thesis contains practical suggestions and recommendations directed to the areas of competitiveness, financial and effective use of sources.
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