Home > Search Results: keywords:"marketingové makroprostředí"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Analysis of macro environment background of selected company
 DOLEŽALOVÁ, Eliška
The aim of this bachelor thesis, entitled "Analysis of macro environment background of selected company", is to find out what factors have effect on the selected category of goods and sum up their rate and importance. The first part of the thesis contains literature research. Analysis of marketing macro environment, its evaluation and suggestions based on the obtained information are situated in the second part. This thesis also contains description of the company itself.
Detailed record
Slovak market entry strategy of the firm SW Horry in terms of working with customers
 Zezulka, Vojtěch ; Halík, Jaroslav (advisor) ; Vyoral, Jiří (referee)
This thesis deals with an analysis of entry strategy on the Slovak market in terms of working with customers. SW Horry and its products are described in the first chapter. Then there are Horry's SWOT analysis and decription of marketing macro and micro enviroment. The second part analyses the work with customers in this company. Final recommendations are suggested in the third part of the thesis. These are for example change in evidence of work, adjustment of economical software or extension of sales representatives.
Detailed record
Analyse of marketing external environmnent in engineering firm
 KODADOVÁ, Lenka
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English