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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing of retail chains
 Žižková, Veronika ; Štědroň, Bohumír (advisor) ; Šanda, Jakub (referee)
This bachelors thesis deals with marketing of selected retail chains. The first part is a theoretical view on business marketing. The second part focuses on the Czech retail chains, their current status, and a forecast of future development is also included. The bachelors thesis also includes a research that is made in Roudnice nad Labem based on a questionnaire created by me. The main objectives are to determine how customers evaluate the local chain stores and what are the criteria of those customers for choosing a store.
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Kritéria zákazníků při výběru prodejny - obchodního řetězce
 Šímová, Václava ; Mottlová, Libuše (advisor) ; Chvojková, Helena (referee)
Tato práce se zabývá kritérii zákazníků při výběru prodejny v Benešově u Prahy, jejich kupním chováním a marketingem obchodu. Součástí je i marketingový výzkum na dané téma.
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