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The marketing conception of the municipality development
Burgárová, Zuzana ; Frycová, Andrea (referee) ; Dohnal, Radek (advisor)
In the thesis is described the municipal system in the Czech republic, the territorial development on the municipal level, the disparity of particular authorities, the municipal development opportunities, the creation and usage of municipal budget and possibilities of municipal development. Further in theoretical part is described the municipal marketing and analysis used in the practical part. The purpose of the thesis is to find out the current state of the town Pribor using marketing analysis, to discuss its strengths and weaknesses and to define threats and opportunities in the near future as well. Based on the results will be suggested possible solutions for further development of the town.
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The marketing conception of the municipality development
Burgárová, Zuzana ; Frycová, Andrea (referee) ; Dohnal, Radek (advisor)
In the thesis is described the municipal system in the Czech republic, the territorial development on the municipal level, the disparity of particular authorities, the municipal development opportunities, the creation and usage of municipal budget and possibilities of municipal development. Further in theoretical part is described the municipal marketing and analysis used in the practical part. The purpose of the thesis is to find out the current state of the town Pribor using marketing analysis, to discuss its strengths and weaknesses and to define threats and opportunities in the near future as well. Based on the results will be suggested possible solutions for further development of the town.
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The role of the marketing in the development of municipalities in Krivoklatsko region
Malátová, Aneta ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
Diploma thesis discusses the importance of marketing in municipal development of the area. Currently, community leaders underestimate the importance of Urban marketing and they confuse the term municipal marketing for a mere regional publicity. Municipal marketing is not just communication and advertising, but it is a complex tool for managing the municipality. The thesis is divided into theoretical and practical parts. The theoretical part deals with the definition and determination of municipal marketing and its instruments. For appropriate usage of municipal marketing is also necessary to know its processes, products and approaches. The practical part includes an analysis of natural and socio-economic environment of Křivoklátsko region, and also it relates barriers and trends in development of municipal marketing. Understanding the background of certain municipality is essential for creating quality marketing strategy, which should take part in every strategic plan of area development.
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