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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Fundraising a marketing vybrané neziskové organizace
 Ondráčková, Veronika
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Marketing and Paralympic games
 Čechová, Pavla ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
This thesis deals with the history of Paralympic games and with the problems of marketing of non-profit organizations. In association with this, basic facts about sponsorship and public relations are also mentioned. Practical part consists of a brief report about marketing campaigns connected to previous Paralympic games and suggestions for the future how to make communication with public and with sponsors of the Czech paralympic committee better and more effective.
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