Home > Search Results: keywords:"marketing 3PL"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing of a 3PL provider
 Bareš, Vladislav ; Vinš, Marek (advisor) ; Jirsák, Petr (referee)
Services of 3PL providers are nowadays very commonly used by production and merchant firms. It is happening due to companies' concentration on their own core-business and outsourcing of many of their activities to external suppliers. This thesis is focused on marketing activities of a 3PL provider, which is a specific part of the B2B market, as well as the logistics market. The thesis consists of three parts. First chapter is focused on theoretical definition of marketing and individual aspects, which marketing is concerned with. In the second part, the logistics, the specifies of 3PL logistics and the logistic market in the Czech Republic are presented. These theoretical findings are applied to a particular firm. Its marketing strategy is evaluated and a set of recommendations is proposed to enhance marketing position of the company.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English