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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing comnunication of the brand APOGEO
 Karlíčková, Jana ; Postler, Milan (advisor) ; Polanská, Jana (referee)
The first part of the work is given to theory about marketing, marketing communication and commercial comunications. The next part is about APOGEO Group, its marketing comunication during the year 2008. The last part of this work analyzes marketing communicaion of the APOGEO Group and gives some recommendations how to improve it.
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