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National Repository of Grey Literature

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	Výběr maloobchodního formátu u rychloobrátkového zboží Brydláková, Veronika The diploma thesis deals with consumer behavior in the purchase of fast-moving consumer goods and the choice of retail format for these purchases. The aim of the thesis was to characterize the behavior of customers in the market for fast-moving goods such as food, drugstore goods etc. and to identify factors that influence the choice of the place of purchase. Based on secondary data, an analy-sis of the market in the Czech Republic was carried out and a questionnaire sur-vey was also carried out in order to determine the behavior of consumers when purchasing fast-moving goods. The obtained data were further assessed using the Excel program and the statistical program Statistica 14. The results of the ques-tionnaire survey highlighted the growing popularity of discount stores and su-permarkets and the factors that influence the choice of store, particularly store availability and price. Based on the findings, recommendations were formulated for subjects operating on the Czech market. Detailed record
	Nákupní chování spotřebitelů na trhu s mléčnými produkty Pometlová, Ludmila The bachelor thesis deals with the behaviour of consumers in the dairy products market. The aim of the thesis is to identify factors that influence the consumer´s purchasing behaviour. The results of the questionnaire survey among consumers highlighted customer influencing factors. The main factors were perceived quality of dairy products, the most frequent shopping places and the country of origin. 404 respondents participated in the questionnaire survey. The marketing tools influencing consumers in the selection and purchase of dairy products have been analysed and evaluated. Based on the survey, a typical consumer of specialized stores and supermarkets is characterized, there are also suggested some recommendations for subunits selling dairy products. Detailed record
	Analysis of the shopping centre market in the Czech republic and Slovakia Škodáčková, Gabriela ; Průša, Přemysl (advisor) ; Brabec, Petr (referee) ŠKODÁČKOVÁ, Gabriela: Analysis of the shopping centre market in the Czech Republic and Slovakia. Bachelor Thesis. Prague: University of Economics, Prague, Faculty of International Relations, Department of Retailing and Business Communication, 2011. 60 p. Thesis head: PRŮŠA, Přemysl. Dominant theme of the bachelor thesis is the analysis of shopping centre market in the Czech Republic and Slovakia. The thesis is devided into three chapters. The first chapter defines the concepts of retailing from the theoretical aspect. The second part also consists of the theoretical disclosure, describing the evolution of retail units since the first retail markets had shown up in the seventh century. In the meantime the real retail market started to grow in the USA. Across the world, developers of shopping centers have broken free of their traditional boundaries, explore new markets and new territories. As Europe could not resist incoming trends, shopping centers started to appear concurrently in the Czech Republic and Slovakia too. Based on the historical data and figures from the previous shopping centre's development, as well as considering the theoretical characteristics of simple Central European retail formats, the aim is to shadow the shape of future retail formats to be build in coming years in the Czech Republic and Slovakia. The shopping center of 2015 will likely be a unique hybrid, slightly different than what we used to know. The third part content is focused on the analysis of two model shopping centers. One is located in the Czech Republic -- NISA Shopping Center in Liberec and the other stands in Slovakia, Banská Bystrica and it is called EUROPA Shopping Center. The conclusion is rather analythical. Besides the SWOT analysis of the centres it specifies the way of dellimitation of catchment areas. At the close of theoretical part research was made within the group of local inhabitants, showing interesting results in circumscriptioning of customer profile. catchment area, competition, customer profile, location analysis, retail formats, retail history, retail market, retail stock, shopping center, socio-economic situation Detailed record

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