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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Manipulative marketing tactics
 Jelínková, Vendula ; Sedláček, Jiří (advisor) ; Votrubová, Klára (referee)
This thesis examines the possible existence of an efficient unification of instruments of marketing and communication mix with the main principles of manipulation and influencing people in the luxury segment, along with its functionality and applicability. First it will focus on the theories of marketing mix and principles of manipulation, these are the main pillars of theoretical work. On the theoretical basis this work introduces examples of the synthesis of selected instruments of the marketing mix with the principles of manipulation. It will explore the possibility of application of this unification in practice and its usability based on selected literature and professional experience of the author. This work could be a source of inspiration for those who are wondering how to further improved sales in the luxury segment.
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Development of supply and demand of luxury segment on Prague hotel market after the year 2000
 Šimek, Filip ; Valentová, Jana (advisor) ; Maček, Martin (referee)
Definition of theoretical framework of work in hospitality, marketing in hospitality and economics. Description of luxury segment. Development of 5* facilities during socialism and in after-revolution period. Analysis the contemporary market of the luxury hotel segment in Prague from the side of supply and demand with prediction till 2012.
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