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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Cruise industry - analysis, role and potential of cruises in the tourism industry
 Kocún, Jozef ; Valentová, Jana (advisor) ; Indrová, Jarmila (referee)
This final thesis deals with cruises and cruise line industry in general. The first chapter describes cruises and highlights their particulars. The second chapter analyzes all the available statistics (secondary data) that depict the role of cruise line industry in the field of tourism (fleet, cruise lines, passengers, destinations, ports, economic impact). As for the primary research, I created a questionnaire to determine the requirements of respondents for an ideal cruise. I have conducted a mystery shopping, together with a personal interview with an employee of an travel agent's to analyze the state of the market and the sale of cruises both in Czech and Slovak Republic. The last chapter discusses the current and future trends in the cruise industry. The results of this thesis confirm the hypothesis that Czech Republic and Slovakia have the potential to attract customers and bring potential customers.
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