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Contemporary book market. Field Inquiry research among both booksellers and customers and its evaluation
Kubecová, Lucie ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The aim of the bachelor thesis is to present an overview of the Czech book market. At the same time there should be given the outcome of my own inquiries as compared with the currently available data. The thesis is based on the statistical data and information which were offered to the author by the representatives of the Czech book market. The introductory part which marks the year 1989 as the start of the contemporary book history is followed by the characteristics of the book market structure during the years 2001 - 2010. The impact of the decisive factors, in particular the V.A.T. increase, and the new modes of reading such as electronic books ,are analysed. The thesis was complemented by the face to face interviews with two contemporary Czech authors who at this occasion presented their opinions on the latest developments of the Czech book market.
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Evolution of relationship between media and religion by McLuhan's historical structure
Jírová, Lucie ; Provecho López, Juan Ignacio (advisor) ; Jirák, Jan (referee)
Media are very powerful in present days, they are bringing conversational topics, they can easily manipulate our opinions. Media influence our thinking and our ideas about the world around us. Media influence are everywhere, media affect all areas of life including the religion. It is just religion what is one of the most important cultural factors. The religion is the source of values and morality from the beginning of human society. In order to religion could exist across the centuries, it had to adapt to the type of media which was dominant at the time. This dissertation discusses the link between media and religion, specifically about the connection between media type which is provider of religion and the nature of religion. This work also represents the most important church media and religious channels in the world and in the Czech Republic. The first goal of this work is to prove that religion still has big influence on society and that's the reason, why is religion in media so often. The second goal is confirmation of the technical determinism hypothesis (according Marshall McLuhan) in relationship between religion and media - it means confirm that the type of media presentation of the religion influences the religion character. To prove these hypotheses I mostly used media analysis of big...
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A Book on its way from Manuscript to the Reader
UHLÍKOVÁ, Tereza
This thesis deals with the phenomenon of the book as crucial means of communication of the author (of the artistic and non-artistic) text with the reader. The material object book is examined in detail as a product, goods and object of the aesthetic interest. The work focuses primarily on the following questions: What is happening with the text from the moment of the manuscript submission to the publisher until the moment when is held in reader's hands for the first time? What subjects, institutions or interests are entering (or may enter) the game during the production, distribution and sale of the book and what is their particular role? What is the form and function of graphical and peritextual components of the book? All questions are answered in regard to the current state of Czech literary culture.
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Contemporary book market. Field Inquiry research among both booksellers and customers and its evaluation
Kubecová, Lucie ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The aim of the bachelor thesis is to present an overview of the Czech book market. At the same time there should be given the outcome of my own inquiries as compared with the currently available data. The thesis is based on the statistical data and information which were offered to the author by the representatives of the Czech book market. The introductory part which marks the year 1989 as the start of the contemporary book history is followed by the characteristics of the book market structure during the years 2001 - 2010. The impact of the decisive factors, in particular the V.A.T. increase, and the new modes of reading such as electronic books ,are analysed. The thesis was complemented by the face to face interviews with two contemporary Czech authors who at this occasion presented their opinions on the latest developments of the Czech book market.
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