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Evolution of relationship between media and religion by McLuhan's historical structure
Jírová, Lucie ; Provecho López, Juan Ignacio (advisor) ; Jirák, Jan (referee)
Media are very powerful in present days, they are bringing conversational topics, they can easily manipulate our opinions. Media influence our thinking and our ideas about the world around us. Media influence are everywhere, media affect all areas of life including the religion. It is just religion what is one of the most important cultural factors. The religion is the source of values and morality from the beginning of human society. In order to religion could exist across the centuries, it had to adapt to the type of media which was dominant at the time. This dissertation discusses the link between media and religion, specifically about the connection between media type which is provider of religion and the nature of religion. This work also represents the most important church media and religious channels in the world and in the Czech Republic. The first goal of this work is to prove that religion still has big influence on society and that's the reason, why is religion in media so often. The second goal is confirmation of the technical determinism hypothesis (according Marshall McLuhan) in relationship between religion and media - it means confirm that the type of media presentation of the religion influences the religion character. To prove these hypotheses I mostly used media analysis of big...

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