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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
New cold sore treatment launch
 Nováková, Kateřina ; Zamazalová, Marcela (advisor) ; Frischová, Veronika (referee)
This master's thesis is focused on evaluation of product innovation of Johnson & Johnson company. Main objective of this thesis is to analyse new product launch campaign of COMPEED brand. Furthermore, based on outputs from own marketing research and analyses of data provided, evaluate suitability of chosen marketing strategy, find reasons why innovation was not successful and propose recommendations to achieve set goals.
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