|
|
Language and style of the plays written for Jára Cimrman Theatre
Kojetínová, Martina ; Mareš, Petr (advisor) ; Lehečková, Eva (referee)
Language and style of the plays written for Jára Cimrman Theatre This magister thesis deals with language analysis of the stage plays of Jára Cimrman Theatre. The opening chapter describes general information about the theatre and it's authors as well. The thesis is divided into two parts, the theoretical part and the practical part. The theoretical part is based on results of theoretical studies of different authors, especially Bohuslav Brouk, Henri Bergson, Ladislav Dvorský and Vladimír Borecký. The practical part contains the detailed language analysis of all 15 stage plays. This diploma work analyzes which types of language comic we can find there and how much are they extended. Linguistic performances are separated on the principle of linguistics on individual linguistic branches. This diploma work also discusses mystification as a common framework for realization of all comic means. Keywords Jára Cimrman, stage play, Zdeněk Svěrák, Ladislav Smoljak, language comic, intertextuality, mystification
|
|
|
The language humour and its use in advertising illustrated on the example of bank istitutions
Kwasková, Dominika ; Schneiderová, Soňa (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis deals with a language humour and its usage in advertising. The theoretical part first defines humour, distinguishes two basic types, i.e. language and content-based humour, and summarizes the theoretical knowledge of the influence of humour on key indicators of advertising effectiveness. Then it concentrates on Czech language and its elements that allow advertisers to create and modify commercial messages so that the advertising achieves desired goals. Specific elements of language humour are then presented on the examples of Czech advertisements, which forms a prelude to the research itself. The practical part of the work is a research of the usage of language humour in advertising carried out by the form of descriptive analysis. Commercials in the banking sector were chosen as a research sample. For the purposes of the research, ten categories of language comic elements were created, into which the individual elements were divided and examined. Research shows that the spectrum of language comic elements is wide, however, most of the commercials fall into the category of wordplay based on the double meaning of words. In most of the presented commercials, language comic elements have a rather secondary role, when they complete the dialogues of the characters and support the...
|
|
|
Language and style of the plays written for Jára Cimrman Theatre
Kojetínová, Martina ; Mareš, Petr (advisor) ; Lehečková, Eva (referee)
Language and style of the plays written for Jára Cimrman Theatre This magister thesis deals with language analysis of the stage plays of Jára Cimrman Theatre. The opening chapter describes general information about the theatre and it's authors as well. The thesis is divided into two parts, the theoretical part and the practical part. The theoretical part is based on results of theoretical studies of different authors, especially Bohuslav Brouk, Henri Bergson, Ladislav Dvorský and Vladimír Borecký. The practical part contains the detailed language analysis of all 15 stage plays. This diploma work analyzes which types of language comic we can find there and how much are they extended. Linguistic performances are separated on the principle of linguistics on individual linguistic branches. This diploma work also discusses mystification as a common framework for realization of all comic means. Keywords Jára Cimrman, stage play, Zdeněk Svěrák, Ladislav Smoljak, language comic, intertextuality, mystification
|
guest ::
