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Kvalita služeb a spokojenost návštěvníků v turistické destinaci Pec pod Sněžkou
Zemanová, Natalie
Zemanová, N. Service quality and visitor satisfaction in the tourist destination Pec pod Sněžkou. Bachelor thesis. Brno: Mendel University in Brno, 2023. This Bachelor thesis deals with quality of service and satisfaction of visitors in the tourist destination Pec pod Sněžkou. Basic concepts from the issue of ser-vice quality and satisfaction of visitors are defined and the current state of the destination as well. The work includes a semi-structured interview with a repre-sentative of the municipality of Pec pod Sněžkou and a questionnaire survey on the service quality and overall satisfaction of visitors. Its evaluation was carried out using statistical methods and recommendations are then made on how to in-crease the quality of services and thus the overall cooperation of visitors.
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Hodnocení kvality služeb cestovního ruchu v destinaci Moravský kras
Pernicová, Monika
Pernicová, M. Evaluation of the quality of tourism services in the Moravian Karst destination. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis is focused on the evaluation of the quality of tourism services in the Moravian Karst destination. The aim of this work is to identify individual factors that influence the satisfaction of visitors to a given destination using regression analysis. Primary research was conducted using a questionnaire survey at the destination with individuals. The essence of the research was to obtain data for further processing using regression analysis. On the basis of the obtained outputs, proposals and recommendations are formulated in the field of tourism service quality for entities operating in the destination.
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Hodnotenie kvality kúpeľnej destinácie
Štoderová, Petra
Bachelor thesis deals with quality evaluation of spa destination in terms of visitor. The aim is assessing the satisfaction with the individual factors of quality to tourism and their importance. Based on these results are formulated recommendations for destination Piešťany. The theoretical part is focused on the tourism, spa tourism, quality of tourism and spa. In practical part is introduced destination Piešťany, his-tory of this spa town and it's present situation. In the last part are evaluated the results of survey using IPA analysis and statistical methods and formulated a rec-ommendations for destination.
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Faktory kvality služeb ve vybraných lázeňských destinacích z pohledu nabídky
Fišerová, Radka
Fišerová, R. The Factors of Service Quality in Selected Spa Destinations in Terms of Supply. Diploma thesis. Brno: Mendel University, 2018. The topic of this thesis is the factors of quality of the services provided at spa des-tinations in three segments – spas, tourist information centres and providers of accommodation and catering. The aim of this work is to determine the signifi-cance of these factors influencing the perception of the service quality in spas for suppliers of the services and to compare the perception of these factors to the perception of the same factors amongst the customers. Based on the results of the survey are set out the recommendations for the service providers in this type of destination.
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Hodnotenie kvality destinácie mikroregión Dubová
Piscová, Kristína
The aim of this bachelor thesis is to find out the satisfaction of visitors with the quality of tourism in the microregion Dubová and on the basis of the obtained results to propose improvements for better functioning of local tourism. The theoretical part discusses the authors' views on tourism and its forms, destination, destination management, destination quality and destination marketing. In the practical part, the selected destination is first analyzed by means of localization, implementation and selective factors and then the primary marketing research, which was intended mainly for tourists, but partly also for local residents, is processed. Improvements have been proposed following the evaluation of the questionnaire, depending on the factors that were rated the worst by the visitors of the destination.
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Hodnocení kvality destinace na příkladu města Brna
Zbořilová, Martina
Zbořilová, M. Evaluation of the quality of destination Brno. Bachelor thesis. Brno: Mendel University, 2019. The main theme of this bachelor thesis is the quality of the destination Brno. The goal is to evaluate the quality and then to give the proper recommendations for the destination to be improved. The destination’s quality is evaluated by the visitors of the destination and the business entities providing the services in Brno. They use the individual factors influencing the quality of the destination. It’s in the form of the questionnaire, the primary marketing research.
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Řízení kvality destinace jako produktu cestovního ruchu
Mlejnková, Kateřina
The diploma thesis deals with the quality of tourism services in the city and its evaluation. As a source of data, primary research of service providers in the urban destination as well as the secondary data from previous researches was used. The overall objective was to evaluate approaches to the quality of tourism services in urban destinations. At the same time, the most important quality factors influencing the demand from the point of view of service providers was determined thus the cultural-social attractions, accommodation and boarding. The findings of the thesis are the proposal for evaluation of the product quality in a case study Brno and surrounding (Brno a okolí), the contribution is an increase of the demand for the destination and its turnout.
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