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Creative cluster of Letna: dynamics, inner mechanisms and structure
Polakovičová, Lenka ; Kubaš, Mario (advisor) ; Kouba, Vojtěch (referee)
The presented master thesis deals with the phenomenon of creative clustering in urban environment. The thesis is conducted in the form of a case study exploring a specific creative cluster on a micro level in order to gain insight into its dynamics, inner mechanisms and structure. The study's focus area is the neighborhood of Letna, Prague, Czech Republic where a cluster of designer and artist studios, galleries, centers for art education has formed in the last four years. Using primarily qualitative techniques, specific factors were identified as decisive for choosing this location by those individuals. The thesis focuses on inner functioning of the cluster through the insider perspective of its members and tries to identify the requirements and conditions for the emergence and development of a creative cluster. A lack of micro level research of creative clustering in the Czech Republic was a dominant motivation for conducting this thesis.
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New forms of Commercial communications and their use in the Creative industries
Fidrmucová, Naďa ; Postler, Milan (advisor) ; Tyslová, Irena (referee)
The thesis "New forms of Commercial communications and their use in the Creative industries" is focused on two phenomena of our time. The new forms of commercial communication like response to the abandonment of traditional communication methods, channels and media. The second phenomenon is the creative industries as an opportunity for the new economy. This work includes the analysis of specifics of marketing communication in the creative industries, analysis of commercial communication and its selected new forms and practical examples of their use in the creative industries. Based on these analyzes, I draw general conclusions and specific use of new forms of commercial communications in the communication of creative industries.
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The effect of a cultural institution on the social and cultural development within it´s neighbourhood
Poláchová, Nikola ; Tyslová, Irena (advisor) ; Juračková, Simona (referee)
The Bachelor's Thesis focuses on the possibility of a direct link between the social and cultural development within the neighbourhood of a cultural institution and the development of the institution itself. The evaluation is based on the comparison among the elements which have appeared in connection with two iconic cultural institutions -- Tate Modern and Guggenheim Museum Bilbao. The elements are attractiveness for the international visitors, the amount of public income, the conversion of industrial heritage, participation in strategic regeneration plan of the area and the clustering of creative enterprises. These elements are applied on the evaluation of a link between the current development of a postindustrial quarter Dolní Holešovice and the existence of DOX Centre for Contemporary Art.
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Richard Florida's Creative Class theory
Katakalidis, Thomas ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
The aim of the thesis is to introduce Richard Florida's Creative Class theory and the way we measure the Creativity Index or the indicator of creative environment and urban or region development potential. The thesis concerns creativity as a factor of the progress of society in the course of history and as well evaluates the approach to creativity today. Florida's theory is examined and some possible imperfections that can occur while measuring the Creativity Index are shown. Both academic and non-academic critiques on the subject are discussed.
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Social and economic aspects of hip hop subculture
Dedera, Milan ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
The thesis examines the origin and evolution of hip-hop subculture and its involvement in society as well as relation to creative industries. Economic side of the whole phenomena is important part of the thesis. The work is based on available literature in the Czech and foreign sources. Its aim is to demonstrate both direct and side effects of culture on economy while describing examples of hip hop connection to the market in the first years of its rise as well as in the recent years. The thesis is not determined only by African American hip hop subculture, but also by the current global and overlapping functions in the contemporary world and Czech society.
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