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Multi-function Cultural Centre "Creative City" in Brno
Sekaninová, Jitka ; Novák,, Petr (referee) ; Vojtová, Lea (advisor)
The thesis is a radical reconstruction and completion of a unique brownfield for cultural purposes, incubator of creativity, business and housing. The building is a former penitentiary near the city center between streets Bratislavská, Soudní and Cejl. It is a historical building which is currently unused. The complex for starting young entrepreneurs in a field of culture is supposed to serve as a center for a general public of art, particularly for the areas of so called industry of creativity such as architects, designers, painters, sculptors and also musicians, designers and developers of computer games. The building is historically valuable, especially due to the original vaults in the old part of the building which remain preserverd as much as possible. Only a part of a west wing has been demolished in order to construct a new expressive form as a shape of crystal which attracts the public from the Cejl street as it could be easily overlooked otherwise. The crystal has become a dominant part of the building and servers as a main entrance. A newer, less valuable part of the complex from the Bratislavská street, has been razed so there could be an underground parking and new extensions built serving the commercial and administrative purposes. The extenstions are the two operationally and structurally separated buildings allowing opening the entire area. A coridor which these two extensions create in between expands in a direction towards the legacy parts of the complex, thus the passers-by from a general public are pulled into the creative center through an attractive front-place. The original layou of each wing is retained what influenced their functional use decently. There are studios and workshops for artists located in the existing two floors along with multi-purpose hall, design market and theater hall with a trial rooms. There are additional studios, school of art with drawing and reading rooms and commercial areas situated in the extended floors.
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Cultural and creative industries in selected sector in the South Bohemia Region
ZUZÁKOVÁ, Eliška
The main subject of the bachelor thesis is to analyse the current state of the cultural and creative industry in the region, to map selected sectors, to identify the subjects and to propose measures that could lead to further development of the region and the sector. In the literature search, I summarized the basic concepts and information by studying and comparing the Czech and foreign literature. Then, in the methodology, I described how I would proceed with the practical part. In the practical part, I mapped the subjects of the book and print sector, found out the current state of affairs in the selected subjects by means of a questionnaire survey, personal interview, and by comparing the knowledge acquired in the theoretical part with the information obtained in practice, and suggested ways of using the potential of this sector for further development. On the basis of the obtained data, I found that in South Bohemia region there is a need to provide better conditions for enterprises in the sector to work and develop. Therefore, using the information obtained, I proposed four ways of solutions that could lead to further development. The first is to create a single platform for information transfer, the second is networking, or industry meetings, the third is to raise awareness about creative vouchers and the last is training for subsidies. These solutions could lead to the improvement of the situation and support of the creative and cultural industries in the South Bohemia region.
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Národné preferencie a filmový priemysel
Paločková, Alžbeta
The film industry is one of the creative industries and is often referred to as cultural economy. The filmmakers are trying to maximize their profits and attract as many consumers as possible. One of the most important indicators for producers are box office sales of cinema tickets. The thesis examines national film preferences in Europe, based on these revenues. The aim is to reveal how feature film genre preferences differ among countries in the European Union. The first part of the thesis focuses on the theoretical background and setting the issue in the context of economics. It is followed by construction of data-set, which is then examined by regression analysis. The dependent variable is represented by box office sales. Finally, the results of the analysis are interpreted and explained.
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Multi-function Cultural Centre "Creative City" in Brno
Sekaninová, Jitka ; Novák,, Petr (referee) ; Vojtová, Lea (advisor)
The thesis is a radical reconstruction and completion of a unique brownfield for cultural purposes, incubator of creativity, business and housing. The building is a former penitentiary near the city center between streets Bratislavská, Soudní and Cejl. It is a historical building which is currently unused. The complex for starting young entrepreneurs in a field of culture is supposed to serve as a center for a general public of art, particularly for the areas of so called industry of creativity such as architects, designers, painters, sculptors and also musicians, designers and developers of computer games. The building is historically valuable, especially due to the original vaults in the old part of the building which remain preserverd as much as possible. Only a part of a west wing has been demolished in order to construct a new expressive form as a shape of crystal which attracts the public from the Cejl street as it could be easily overlooked otherwise. The crystal has become a dominant part of the building and servers as a main entrance. A newer, less valuable part of the complex from the Bratislavská street, has been razed so there could be an underground parking and new extensions built serving the commercial and administrative purposes. The extenstions are the two operationally and structurally separated buildings allowing opening the entire area. A coridor which these two extensions create in between expands in a direction towards the legacy parts of the complex, thus the passers-by from a general public are pulled into the creative center through an attractive front-place. The original layou of each wing is retained what influenced their functional use decently. There are studios and workshops for artists located in the existing two floors along with multi-purpose hall, design market and theater hall with a trial rooms. There are additional studios, school of art with drawing and reading rooms and commercial areas situated in the extended floors.
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Strategy Specifics of Multinational Companies Operating in Creative Industries
Shevchenko, Denys ; Pichanič, Mikuláš (advisor)
The creative industry is a relatively new sector of the economy that grows rapidly and possesses huge potential. Multinational corporations have achieved a certain stage of development being highly globalized, vertically integrated and efficient. However, the problem of defining appropriate strategies and adjusting management approaches to industry's specifics arises. Therefore, the goal of this Diploma thesis is to analyze cultural industry market and to explain differences in business strategy between classical and cultural companies. In this academic work, the great part of attention will be devoted to a number of peculiarities. Among them firstly, the way of managing creative labor force that significantly differs from other industries. Secondly, risk management and level of intellectual property rights protection may either incentivize or discourage further development of creative products. The last but not the least, brand awareness exerts a significant impact on company's performance, therefore, analysis on this issue will be provided.
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