Home > Search Results: keywords:"konkurenceschopnosti hotelů"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The position of hotel chains in hospitality industry on example of Hilton Hotels
 Sadykova, Margarita ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
Within a few decades globalization continues to be widespread in all sectors. This phenomenon affects tourism as well, we can follow such new trends such as acquisitions or creation of big hotel groups.Thus, we can see how this issue is important nowadays.This bachelor thesis project is focused on analyzing the current position of hotel chains on market. In the theoretical part are explained major terms related to the operation of hotel chains, system of their functioning and comparisons with independent hotels. In the practical part there is a description of the target segments of hotel chains, SWOT analysis of the largest hotel chains. As a specific example is chosen Hilton Hotel in Prague. Interviewing employees and clients there is the SWOT analysis of hotel, according to which suggestions and recommendations on how to exploit opportunities and avoid potential threats are provided.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English