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Persuasive function and its realization in the preelection spots of political parties,that in electioms in 2010 were given to the Chamber of Deputies
Korandová, Michaela ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
Five political parties fought their way into the Parliament of the Czech Republic in the election in 2010 (they were CSSD, ODS, TOP 09, Communist Party and VV). Each had their election ad which was broadcast by television and inseparably belonged to their political campaign. An analysis of these media products is the research objective of this thesis. The aim is a semiotic analysis of individual subjects. The thesis strives for an objective description of the transfer of evidence and the construction of meaning in communication spots. The research focuses on complex communique of the clips, structure of the narratives and application of the persuasive functions. The analysis covers various semiotic systems differentiated into three areas - visual, auditory and language. Their mutual harmony, dominance and substitution are important factors in assessing the quality of a complex communique. The issue is also examined in terms of narrative of the spots, whereas the thesis contains description of both the story and the discourse level. This includes specific events and existents, types of statements and specifications for the position of the narrator. The description of the persuasive phenomena and their character is based directly on the above criteria. The paper concludes with a summary of the...
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Photography as a part of complex communicate in the news of czech dailies
Jarošincová, Jitka ; Lábová, Alena (advisor) ; Šoltys, Otakar (referee)
My diploma thesis deals with respecting the journalism ethics by two most read general- interest newspapers in the Czech Republic - Mlada fronta DNES and Hospodarske noviny, when using complex communicate including a news photo. My research sample contained just breaking news (home and world) published nationwide in March, 2014. A relationship between meanings of particular parts in complex communicates (the headline, the caption, the photo and the article) and has been my variable that I was searching for within the sample. As all the parts work together in building one sense, which should represent a reality, I suppose, that meanings of these parts should show a relationship of harmony and substitution within one complex communicate. I used semiotic analysis to analyse meanings within a communicate, both denotation and connotation level. I applied my knowledge of social and visual semiotics, semantics and pragmatics to explain the meanings of individual signs. At the end of my research I compared results of my analysis to outcomes of Magda Polmanova's research - a former Charles University student that dealt with almost the same topic as me in her bachelor thesis, analysing the same dailies however from 2011. The findings of: How many times have these dailies published complex communicates that...
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Persuasive function and its realization in the preelection spots of political parties,that in electioms in 2010 were given to the Chamber of Deputies
Korandová, Michaela ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
Five political parties fought their way into the Parliament of the Czech Republic in the election in 2010 (they were CSSD, ODS, TOP 09, Communist Party and VV). Each had their election ad which was broadcast by television and inseparably belonged to their political campaign. An analysis of these media products is the research objective of this thesis. The aim is a semiotic analysis of individual subjects. The thesis strives for an objective description of the transfer of evidence and the construction of meaning in communication spots. The research focuses on complex communique of the clips, structure of the narratives and application of the persuasive functions. The analysis covers various semiotic systems differentiated into three areas - visual, auditory and language. Their mutual harmony, dominance and substitution are important factors in assessing the quality of a complex communique. The issue is also examined in terms of narrative of the spots, whereas the thesis contains description of both the story and the discourse level. This includes specific events and existents, types of statements and specifications for the position of the narrator. The description of the persuasive phenomena and their character is based directly on the above criteria. The paper concludes with a summary of the...
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