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National Repository of Grey Literature

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Strategie společnosti Jan Becher-Karlovarská Becherovka na českém a zahraničních trzích Kouřilová, Martina ; Sztogrynová, Miroslava (advisor) ; Čížek, Erik (referee) Cílem této práce je popsat a analyzovat marketingovou strategii společnosti Jan Becher-Karlovarská Becherovka na českém a hlavních exportních trzích. Vychází ze zhodnocení externích a interních vlivů a vyzdvihuje charakteristické rysy jednotlivých trhů. Zaměřuje se také na srovnání marketingových strategií na těchto trzích a pokouší se navrhnout co nejefektivnější řešení do budoucna. Detailed record

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