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Provisional Constellation 2015
Kadlčák, Šimon ; Vítková,, Lenka (referee) ; Cenek, Filip (advisor)
The book Boční pohled na zatmění Slunce (Side View on Solar Eclipse) is an artistic attempt to articulate own creative methodology. Simple verbal declamations, quotations from books and conceptual sketches may be understood as a headword complement to my work of past few years. If the reader is, by any reason, unacquainted to that work, the book should work as an autonomous poetical unit.
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Provisional Constellation 2015
Kadlčák, Šimon ; Vítková,, Lenka (referee) ; Cenek, Filip (advisor)
The book Boční pohled na zatmění Slunce (Side View on Solar Eclipse) is an artistic attempt to articulate own creative methodology. Simple verbal declamations, quotations from books and conceptual sketches may be understood as a headword complement to my work of past few years. If the reader is, by any reason, unacquainted to that work, the book should work as an autonomous poetical unit.
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French and Czech terminology in European legislative texts from the domain: Turnover tax, VAT
RUNTOVÁ, Lenka
The main theme of this thesis is the chosen French and Czech terminology resulting from the European legislative texts focused on the area of: {\clqq} Turnover tax, VAT``. The first part is devoted to the legal text translation theory and to the multilinguism of the Community law. The second part of the work deals with selection, arrangement and subsequent processing of legislative texts in the special program called {\clqq}ParaConc``. These texts were processed in a form of parallel corpus. Consequently I selected 140 key words and their collocations which were finally analyzed from the point of the quality of the translation and their structure.
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Google AdWords and its use in marketing
Tůmová, Květa ; Sedláček, Jiří (advisor) ; Pelc, Václav (referee)
This diploma work is concerned with Internet Advertising and Google AdWords used by companies in marketing. The work analyzes possibilities of advertising campaign management and evaluation of its efficiency. The main part of this work deals with the analysis of the chosen advertising campaign.
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