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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Teritoriální expanze potravinových řetězců - případová studie Starbucks, Costa Cofee, CrossCafe
 Sojma, Roman
The Bachelor thesis deals with an expansion of food chains focused on a coffee drinks sale. It deals particularly with an expansive policy and a comparison of marketing tools of companies such as: Starbucks, Costa Coffee and CrossCafe. They are situated in the capital city of the Czech Republic, Prague. These companies use multinational chains of economic and social benefits of globalization in their marketing strategies. The multinational chains adapted their expansive policy by creating chain stores and global supply. The most coffeehouse chains in the Czech Republic are in Prague, which is in terms of socio-economic indicators one of the most advanced regions in the Czech Republic. The thesis also includes a suggestion part with possible recommendations for further development of companies, this part is based on a survey.
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Analysis of coffehouse chains in Czech Republic
 Berdychová, Michaela ; Odehnalová, Jitka (advisor) ; Průša, Přemysl (referee)
The thesis discusses the analysis of coffeehouse chains in Czech Republic. In practical part I focus on comparison of objective criteria coming up from marketing mix 4P, on subjective evaluation of shopping atmosphere and also on interpretation of questionnaires. In theoretical part is described the journey of coffee beans from the beginning at coffee tree plantation to the cup. Also I provided information about history of coffeehouses in the world and in Czech Republic and I demonstrated on example of Starbucks how has the international company adapted itself to Czech coffeehouse culture.
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Financial Analysis CHI Czech, s.r.o.
 Vašáková, Iva ; Staňková, Anna (advisor) ; Oceláková, Petra (referee)
The aim of this dissertation is to test the financial position of companies operating cafe chains in the Czech Republic. It concentrates on the company CHI Czech s.r.o., which runs the cafe chain coffeehaven. The analysis of the financial viability of the company is tested via set of analytical index and the company's results are compared with results achieved by other cafe chains.
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