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Business Plan
Adler, Ondřej ; Rajchlová,, Jaroslava (referee) ; Sládková, Jitka (advisor)
The aim of this bachelor´s theses is to implement prospectus for undergraduate’s side lines. The work is mainly concerned with marketing questions and Czech legislation. The first part contains theory, which is necessary to set up the business, deals with mar-keting mix creation and describes duties of a taxpayer. The next practical part demon-strates marketing mix application, SWOT analysis, suggest how to take advantage of opportunities and eliminates threats. It is also focused on economizing.
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Business Plan
Adler, Ondřej ; Rajchlová,, Jaroslava (referee) ; Sládková, Jitka (advisor)
The aim of this bachelor´s theses is to implement prospectus for undergraduate’s side lines. The work is mainly concerned with marketing questions and Czech legislation. The first part contains theory, which is necessary to set up the business, deals with mar-keting mix creation and describes duties of a taxpayer. The next practical part demon-strates marketing mix application, SWOT analysis, suggest how to take advantage of opportunities and eliminates threats. It is also focused on economizing.
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