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	Information Retrieval Šabatka, Pavel ; Bartík, Vladimír (referee) ; Chmelař, Petr (advisor) The purpose of this thesis is a summary of theoretical knowledge in the field of information retrieval. This document contains mathematical models that can be used for information retrieval algorithms, including how to rank them. There are also examined the specifics of image and text data. The practical part is then an implementation of the algorithm in video shots of the TRECVid 2009 dataset based on high-level features. The uniqueness of this algorithm is to use internet search engines to obtain terms similarity. The work contains a detailed description of the implemented algorithm including the process of tuning and conclusions of its testing. Detailed record
	Information Retrieval Šabatka, Pavel ; Bartík, Vladimír (referee) ; Chmelař, Petr (advisor) The purpose of this thesis is a summary of theoretical knowledge in the field of information retrieval. This document contains mathematical models that can be used for information retrieval algorithms, including how to rank them. There are also examined the specifics of image and text data. The practical part is then an implementation of the algorithm in video shots of the TRECVid 2009 dataset based on high-level features. The uniqueness of this algorithm is to use internet search engines to obtain terms similarity. The work contains a detailed description of the implemented algorithm including the process of tuning and conclusions of its testing. Detailed record
	Using modern information technology in marketing ŽLŮVA, Ondřej This thesis deal with ?Using modern information technology in marketing?. It was main aim to make an analysis of small local firm selling ceramic tiles and suggest improvement in digital marketing area. By using the basic analysis of the outer, immer, financial analysis was described environment, affects and influences which surroundig choosen company the most. After that, new marketing strategy have been made for better propagation this small firm. Detailed record

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