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On-line marketing activities evaluation of SNOWBOARD ZEZULA s.r.o.
Kuna, Martin ; Bühn, František (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis evaluates the most important aspects of the on-line marketing tools utilisation in conditions of SNOWBOARD ZEZULA s.r.o. The first part deals with the issues of importance of the internet, marketing management and their correlation. Then, a definition of the most important terms and current trends in this field follows. In the second, practical part of this work, the theoretical findings are used to work out an on-line marketing activities analysis of the company. This evaluation is focused mainly on uncovering possible critical points and undiscovered opportunities. Finally, improvement suggestions and possible solutions of the problems uncovered during the analysis are outlined.
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Internet Marketing
Brounek, Radim ; Chudomelka, Josef (referee) ; Němcová, Zuzana (advisor)
Diploma thesis deals with the internet promotion of the company XY s.r.o. For company will be created new companies website and e-shop. Internet marketing is focused on increasing website and e-shop traffic. Thesis will describe current situation of company using PEST, PORTER and SWOT analysis. According to the results of analysis will be selected the most appropriate solution to achieve objectives. Individual targets will be progressively developed and continuously monitored and evaluated. After a period of one year will be suggested suitable procedures for further websites development.
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Web publishing and contents
Učeň, Michal ; Fojta, Michal (referee) ; Koch, Miloš (advisor)
The aim of the bachelor thesis is definition of present forms of electronic marketing and analysing their ability to be effective in relationship with different aims of propagation. The bachelor thesis is worked up without fundamental participation of specific company but some part were consulted with specialized companies especially Actum s.r.o. At first, I worked up theoretical part about electronic marketing, user segmentation and analysing effectivity of internet advertising. Secondly, I have divided electronic marketing into separate forms. Finally, I have made the analyse of effectiveness related to different aims of propagation and trend prediction of electronic marketing.
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On-line marketing activities evaluation of SNOWBOARD ZEZULA s.r.o.
Kuna, Martin ; Bühn, František (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis evaluates the most important aspects of the on-line marketing tools utilisation in conditions of SNOWBOARD ZEZULA s.r.o. The first part deals with the issues of importance of the internet, marketing management and their correlation. Then, a definition of the most important terms and current trends in this field follows. In the second, practical part of this work, the theoretical findings are used to work out an on-line marketing activities analysis of the company. This evaluation is focused mainly on uncovering possible critical points and undiscovered opportunities. Finally, improvement suggestions and possible solutions of the problems uncovered during the analysis are outlined.
|
|
|
Web publishing and contents
Učeň, Michal ; Fojta, Michal (referee) ; Koch, Miloš (advisor)
The aim of the bachelor thesis is definition of present forms of electronic marketing and analysing their ability to be effective in relationship with different aims of propagation. The bachelor thesis is worked up without fundamental participation of specific company but some part were consulted with specialized companies especially Actum s.r.o. At first, I worked up theoretical part about electronic marketing, user segmentation and analysing effectivity of internet advertising. Secondly, I have divided electronic marketing into separate forms. Finally, I have made the analyse of effectiveness related to different aims of propagation and trend prediction of electronic marketing.
|
|
|
Internet Marketing
Brounek, Radim ; Chudomelka, Josef (referee) ; Němcová, Zuzana (advisor)
Diploma thesis deals with the internet promotion of the company XY s.r.o. For company will be created new companies website and e-shop. Internet marketing is focused on increasing website and e-shop traffic. Thesis will describe current situation of company using PEST, PORTER and SWOT analysis. According to the results of analysis will be selected the most appropriate solution to achieve objectives. Individual targets will be progressively developed and continuously monitored and evaluated. After a period of one year will be suggested suitable procedures for further websites development.
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