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Proposal for Improvement Quality Management in Company
Holubová, Pavla ; Matoušková, Soňa (referee) ; Bartes, František (advisor)
The thesis is target on the analysis of quality management in the company LABARA, s.r.o. There is described the methodology of quality in general and in context of customers satisfaction, which is subject of the theoretical part of this thesis. The practical part is target on suggestion of the evaluation system of customers satisfaction, on the interpretation of information and proposes for improving cutomers satisfaction.
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Marketing Audit of Customer Satisfaction
Hemzová, Klára ; Čejka, Petr (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing audit of customer satisfaction. In the theoretical part are presented the basic terms and definitions related to marketing, marketing audit, marketing research, services and customer satisfaction. In the next part, marketing audit, questionnaire survey and calculation of NPS and customer satisfaction index are performed with the help of theoretical knowledge. The final draft section contains a discussion of the results and recommendations for changes.
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Marketing Audit of Customer Satisfaction
Hemzová, Klára ; Čejka, Petr (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing audit of customer satisfaction. In the theoretical part are presented the basic terms and definitions related to marketing, marketing audit, marketing research, services and customer satisfaction. In the next part, marketing audit, questionnaire survey and calculation of NPS and customer satisfaction index are performed with the help of theoretical knowledge. The final draft section contains a discussion of the results and recommendations for changes.
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Proposal for Improvement Quality Management in Company
Holubová, Pavla ; Matoušková, Soňa (referee) ; Bartes, František (advisor)
The thesis is target on the analysis of quality management in the company LABARA, s.r.o. There is described the methodology of quality in general and in context of customers satisfaction, which is subject of the theoretical part of this thesis. The practical part is target on suggestion of the evaluation system of customers satisfaction, on the interpretation of information and proposes for improving cutomers satisfaction.
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Konkurence v energetice a dopady na českého spotřebitele
Žejšková, Kristýna
This thesis is about the competition in the energy sector and the impact in the Czech consumer. First, there is an analysis of the competition in the context of energy sector, market regulations rules, assessment of market power and methods of measuring the customer satisfaction index. The second section of the work deals with the development and liberalization of the energy sector until now. In the practical part there is an analysis of the competition in the electricity and gas sector. Based on the conducted survey there is a proposal for households that explains which supplier of electricity and natural gas is the most advantageous.
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