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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketingové stratégie v priestore predajne
 Tuchyňová, Barbora
This bachelor thesis contains a proposal of marketing strategy for target subject - consumer's cooperative COOP. It identifies common and unusual strategies in the store space that are being used. It sums up the most important information about the company, it contains an analysis of inner and outer environment and of company's main competition. It contains its own research in the form of a survey. Based on the SWOT analysis a set of recommendations to increase competitiveness are assembled.
Detailed record
Smart shop banner - new marketing tool
 Gotthardt, Martin ; Horová, Olga (advisor) ; Smolka, Josef (referee)
This thesis deals with a new marketing tool for campaigns to support product sales at the point of sales. Banner can appropriately draw customer's attention and also persuade to unplanned impulsive purchase. It is a plastic pocket that can hold posters to support individual product or brands of companies and also can be changed quite often. Uniqueness of the solution lies in the location of the advertising space. In case an LCD monitor is part of the cash register, the banner is located on the other side directly exposed to the eyes of customers. The aim of the thesis is to present a new marketing tool and ideally prove that the right use of visual communication means is able to encourage impulsive purchases even in the environment of a Czech bank. Even though it was not completely proven that the banner can encourage impulsive purchases in banks, the whole concept has been prepared, it's potential revealed and the possible effective uses for normal practice have been formulated.
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