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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
CRM System Proposal for Zemědělská technika BOSKO a.s.
 Weiserová, Monika ; Weiser, Karel (referee) ; Novák, Petr (advisor)
This theses deals with issues of customer relationship management in the company Zemědělská technika BOSKO, a.s. The theoretical part focuses on marketing, B2B markets and customer relationship management (CRM). The analytical part focuses on the evaluation of the current state of company. The last part of the thesis includes suggestions and recommendations leads to improve customer relationship management.
Detailed record
CRM System Proposal for Zemědělská technika BOSKO a.s.
 Weiserová, Monika ; Weiser, Karel (referee) ; Novák, Petr (advisor)
This theses deals with issues of customer relationship management in the company Zemědělská technika BOSKO, a.s. The theoretical part focuses on marketing, B2B markets and customer relationship management (CRM). The analytical part focuses on the evaluation of the current state of company. The last part of the thesis includes suggestions and recommendations leads to improve customer relationship management.
Detailed record

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