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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
On-line marketing communication
 Varhaníková, Denisa ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The bachelor thesis focuses on the design of a website for a selected company. The thesis is divided into theoretical and practical parts. The theoretical part presents the theoretical knowledge about the topic. The practical part is divided into an analytical part and a design part. The analytical part focuses on the analysis of the marketing mix, the current state of the website, the segmentation, and especially the analysis of the quality house. In the last part, based on the analytical part, individual proposals for the creation of the company's website are presented.
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On-line marketing communication
 Pleskačová, Andrea ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis focuses on the online marketing communications of a catering company. The thesis is structured in two parts - theoretical and practical part. The theoretical part focuses on the review of theoretical knowledge related to the topic. The practical part is further divided into analytical and design part. The analytical part focuses on conducting analyses of the marketing mix, current websites and the quality house method. The last part of the thesis focuses on the formulation of concrete proposals based on the results of the analyses.
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