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Birdwatching tourism in the Czech Republic
Kaslová, Karolína ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The topic of the bachelor thesis was chosen because birdwatching tourism is well-known activity in other countries whereas in the Czech Republic it is a niche market which could be filled out by using right tools. The aim of the thesis is to find out if there is a potential of this activity in the Czech Republic. In the theoretical part of the thesis is explained tourism in general, its typology and detailed focus on rural tourism, wildlife tourism and then birdwatching tourism. The practical part consists of two chapters. In the first one are presented results of the survey which was conducted between Czech and foreign respondents. The second one focuses on a designed package holiday which is complemented by its calculation and itinerary.
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The creation of a holiday package to the Austrian state Carinthia
Kozderová, Karolína ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The aim of this thesis is to create a unique incentive trip to Austria, according to the demand of the client. It is well-known insurance company which wishes to create a holiday package for their agents. It is made according to the technique of the travel agent Traveller. First, all the requirements are consulted and the group of the clients is characterized. Then the destination and accommodation facility are chosen. Also the optional tours in the surrounding area and the programme for the group with partial itinerary are included. After that the calculation is accomplished. In the last chapter, this tour is compared with the competitors in the market. The benefit of this work is to create a special incentive trip with a complete program for insurance agents into a very popular tourist area.
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The offer of a chosen travel anegncy
Stefjuk, Julija ; Petrů, Zdenka (advisor) ; Kvítková, Zuzana (referee)
The aim of bachelor thesis is to analyze the offer of the travel agency. Specifically, for this purpose the travel agency Neckermann was selected. The thesis is divided into three main chapters. In the first chapter, it is defined the basic theoretical terms such as travel agency, a travel agent, an offer of travel agency and a holiday package. The second chapter is dedicated to a brief offer of a travel agency. The great emphasis is laid on analysis one of the main products dynamic packaging. The analysis includes characteristic of dynamic packaging, assumptions of creating dynamic packaging, advantages and disadvantages. In conclusion, the dynamic packaging is evaluated using the SWOT analysis. In the last chapter, it is emphasized the difference between classic and dynamic packaging offers of travel agency and holiday package.
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Design of a Holiday Package with the Intention on Sport and Dance
Zapletalová, Aneta ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The bachelor thesis reacts on characteristics of contemporary time. We are surrounded by modern technology, our lifestyle is hectic and we are put under high pressure by school, our employee or our surroundings. Being well rested and relaxed is important in such a physical exertion. Even though a lot of Czechs are overweight and work at sedentary job, they prefer to spend their free time actively and sports holidays have increased in popularity. The goal of the bachelor thesis is to design a holiday package that focuses on dance and sports lessons, excursions included. The theoretical part introduces problems of domestic tourism, then deals with problems of creating holiday packages and analyses the field of sport and dance. The end of the theoretical part occupies of market segmentation that is necessary for creating and selling the product. The practical part consists of two chapters. The first one evaluates the results of the research using graphs. The acquired results serve as a basis for the next chapter, which deals with the design of the holiday itself considering wishes and needs of the respondents. The participants of the survey could express their preferences concerning sports and dance lessons and also tourist attractions. The survey inquires the optimal length of the holiday and the season of the year, too. The practical part integrates the characteristics of Nature conservation area Jeseníky where the holiday takes place, followed by the hotel description, its services and lessons description. The holiday package is cost out, the daily schedule and maps of the excursions are included. The survey demonstrates that 83 % of the respondents are interested in such a holiday package. The result shows that Czech tourist agencies should consider selling this kind of product.
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The offer analysis of tours to South-East Asia provided by Czech tour operators
Le, Thu Hien ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The bachelor thesis is focused on the evaluation of offers of tours to South-East Asia provided by Czech tour operators. The evaluation is performed using the analysis of selected tour operators and the comparison of their products. The first chapter explains some basic terms that are important for the understanding of the bachelor thesis. The second chapter of the thesis describes selected tour operators and their products. The last chapter summarizes and compares obtained information according to selected criteria.
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The comparison of chosen travel agencies
Horníková, Michaela ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The bachelor's thesis is focused on the comparison of CK Čedok and CK Alexandria on the basis of stated marketing criteria. In the theoretical part, basic terms related to the activity of the travel agency are specified. At first is defined travel agency, its functions, characteristics of holiday package and services provided by travel agency. Further, the definition of marketing, marketing mix and characteristics of its basic elements are given. The practical part deals with the comparison of holiday package offer, prices and special offers, distribution and promotion of CK Čedok with CK Alexandria. Then the information is evaluated by SWOT analysis. The conclusion summarizes essential findings which were discovered in this thesis.
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The supply analysis of chosen travel agency
Šíbl, Martin ; Petrů, Zdenka (advisor) ; Řepa, Miroslav (referee)
Bachelor thesis is focused on the supply analysis of chosen travel agency. For this thesis was selected travel agency ČEBUS from Brno. In the first part are defined basic terms, which are crucial for this thesis. In the second part is introduced the travel agency, its supply, complementary services, promotion, distribution and price policy. The third chapter contains SWOT analysis and the questionnaire survey.
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The supply analysis of chosen travel agency
Traxmandl, Jakub ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
Bachelor thesis is focused on the supply analysis of chosen travel agency. For this purpose was selected travel agency Traxmandl Tour. In the first part are described basic terms which are crucial for this thesis. The second part introduces the travel agency itself, its supply, complementary services, promotion tools and sales support. The third chapter contains SWOT analysis.
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The offer of a chosen travel agency
Kukáková, Jana ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The aim of this bachelor thesis is to analyze the offer of the travel agency CK Fischer. In the first part of this thesis are defined the basic theoretical terms. In the second chapter is characterized the offer of travel agency CK Fischer in terms of destinations, types of holiday packages and innovation. The last chapter states the evaluation of the offer of CK Fischer using SWOT analysis.
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