National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Audio marketing in Czech Republic
Timanov, Vladimir ; Tahal, Radek (advisor) ; Horová, Olga (referee)
The aim of the work is processing and evaluation of the investment project. The project implies an establishment of the firm in Czech Republic. The branch of the entrepreneurship is sensory marketing or audio-visual marketing. The essence of this field of the marketing is encouragement of sales through the influence on emotional side of the client. Components of the work are market research, analysis of the competitors in this sphere, and the financial plan. As a result, the work will be structured as a business plan and its aim is to respond the question whether there is a sense to introduce the audio-visual marketing at the market of Czech Republic.
Assessments of the investment projects efficiency in the sphere of the tourist trade
FALTUSOVÁ, Jana
The object of the bachelor work was to assess several item tools for efficiency analyse of capital projects, to make a classifications of capital projects, capital costs, investment risks and financial resource for long life property. The another object was to make a monitoring of possibilities for financing capital projects in the sphere of tourist trade from grants of European union and other institutions. After it I worked up a case study in classification specific investment in several parts of realization.
Hodnocení investičního projektu větrné elektrárny
Chomát, Jakub ; Hnilica, Jiří (advisor) ; Scholleová, Hana (referee)
The paper describes the market environment in the field of wind energy. Its aim is to evaluate a concrete investment project of a wind turbine from an investor's point of view. The investor assesses a potential construction of a wind turbine through considering experts's judgments. As an example, three different variations of financing were chosen. On each of these variations standard methods of effectiveness evaluation were applied

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