|
|
Using GreenGraffiti as an Additional Tool of Marketing Communication of the Company
Nešporová, Kristýna ; Sedláček, Tomáš (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.
|
|
|
Sexismus v reklamě a jeho vliv na nákupní rozhodování generace Z
Krikelová, Lucie
Krikelová, Lucie. Sexism in Advertising and its Influence on Purchasing Decisions of Generation Z. Bachelor's thesis. Brno: Mendel University in Brno, 2022. This bachelor's thesis discusses the influence of sexism in advertising on the purchase decisions of generation Z. The main goal of this bachelor's thesis is to find out whether sexism in advertising affects the purchase decisions of genera-tion Z positively or negatively. The theoretical part is devoted to literary research, where the basic terms are clarified, which are further developed in this bachelor's thesis. The obtained data are presented using a questionnaire survey. Based on the results obtained from the practical part and professional literature, recommenda-tions are formulated that lead to the improvement of brand perception by Genera-tion Z.
|
|
|
Using GreenGraffiti as an Additional Tool of Marketing Communication of the Company
Nešporová, Kristýna ; Sedláček, Tomáš (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.
|
|
|
Analysis of the Influence of Advertising on Children
Sedláčková, Veronika ; Skokanová, Dagmar (advisor) ; Novák, Michal (referee)
Advertising is an integral part of our lives. We meet with advertising at every step. Adults can, for the most part, distinguish and understand advertising, but what about children? How advertising influences children? Are they ready for it? The aim of this thesisis to introduce the concept of advertising, advertising history in our country, legislation and also analysis of the impact of advertising on children.The first part of this analysis is given to parents and seeing how they perceive advertising, respectively its impact on children. The second part of the thesis represents the analysis of the impact of advertising on children, in a breakdown by the given ages.The work is aimed at children up to seven years, mainly on children attending a kindergarten. These children are divided by age into three categories, namely children under three years old, children under five years of age and children under seven years of age. The conclusion of the thesis summarizes the findings of my own analysis and presents possible recommendations.
|
|
|
Reklama vo verejnom priestore
Berčíková, Pavlína
The heart of this work is a critical analysis of the impact of advertising on places which basically belong to everyone and are necessary to be protected against any damage. The introduction contains the world and Czechoslovak history of advertising and promotion recording the most important historical events that had formed the character of modern consumer influencing to buy the advertised product . The following part of the text deals with the attributes of the current advertising, its ways of acquiring customers and potential consequences of disruption of the public space, in which it penetrates more and more. The further attention is given to problems rising at the country and city level. The presented problems are mainly ecological, aesthetical, safety and social. As a summary, the work draws attention to the risks possibly associated with living space overfilled by advertising and defines basic options to solve the situation.
|
|
| |
guest ::
