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Cognitive errors in mass media communication
Zíka, Vojtěch ; Křeček, Jan (advisor) ; Hladík, Radim (referee)
This work is based on an assumption that human decision-making process is following several approximate rules (heuristics) that causes predictable and systematic errors in judgement (cognitive biases). Although this stand point is typical for fields like behavioural economics or behavioural law and economics, there is no reason to not apply this logic also on other discipline like a mass media communication studies. This work offers an analysis of the information market where supply side is represented by producers of information (e.g. media organizations) and demand side is represented by consumers of those information (audience). The analysis is focused on factors that cause perceived description of a particular event can vastly differ from this event. One of those cognitive biases which cause different perception of the same media content is called hostile media effect. In respect to this effect, sympathizers with a socially controversial topic tend to perceive information in the mass media as hostile to their own opinion. Previous research concluded that hostile perception is mainly caused by a reach of information which is explained by the selective categorization - although individuals with different worldview can see the same content, they perceive it with a different valence. The valence of the...
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Cognitive errors in mass media communication
Zíka, Vojtěch ; Křeček, Jan (advisor) ; Hladík, Radim (referee)
This work is based on an assumption that human decision-making process is following several approximate rules (heuristics) that causes predictable and systematic errors in judgement (cognitive biases). Although this stand point is typical for fields like behavioural economics or behavioural law and economics, there is no reason to not apply this logic also on other discipline like a mass media communication studies. This work offers an analysis of the information market where supply side is represented by producers of information (e.g. media organizations) and demand side is represented by consumers of those information (audience). The analysis is focused on factors that cause perceived description of a particular event can vastly differ from this event. One of those cognitive biases which cause different perception of the same media content is called hostile media effect. In respect to this effect, sympathizers with a socially controversial topic tend to perceive information in the mass media as hostile to their own opinion. Previous research concluded that hostile perception is mainly caused by a reach of information which is explained by the selective categorization - although individuals with different worldview can see the same content, they perceive it with a different valence. The valence of the...
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Tone-Mapping HDR Images
Nejezchleb, Ivan ; Glembek, Ondřej (referee) ; Seeman, Michal (advisor)
This thesis focuses on the high dynamic range (HDR) imaging problematic. It describes process of capturing and storage of HDR images in brief. Main part of thesis deals with techniques of how to display HDR images on common visual display devices, which are not able to represent them directly. This process is called tone-mapping. It is firstly described in general and than the text focuses on several techniques of tone-mapping, mainly on tone-mapping using bilateral filtering.
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Relationship between the teacher and the pupils at the elementary school
DUŠKOVÁ, Barbora
DUŠKOVÁ, Barbora. The relationship between the teacher and the pupils at the elementary school. České Budějovice: University of South Bohemia, Pedagogical Faculty, Department of Pedagogy and Psychology, 2011, 85 pp., Supervisor of the diploma thesis PhDr. Marta Franclová. This diloma thesis is focused on the topic of the relationship between the teacher and the pupils at the elementary school.The theoretical part describes changes in the czech school system after 1989 and concerns developement of the new educational aims. It also deals with the personality of a teacher and his temperament, choice of teacher´s profession and requirements for this job. The theoretical part also contains the question of mutual relationship between the teacher and the pupils. In the practical part the author focuses on the results of the research of teacher´s interactive style which was accomplished by the method of the questionnaire.
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