|
|
Modern instruments in the tourism potential utilization in the administrative regions of Czechia
Žižka, Zdeněk ; Vágner, Jiří (advisor) ; Vogelová, Markéta (referee)
This diploma thesis deals with the management of tourism development and destination marketing with a focus on the latest trends in the tourism market and their adoption by the destination management organizations (DMOs) in the regions of Czechia. The thesis is divided into two parts. In the theoretical part general preconditions for successful development of incoming tourism are described and the possible use of specific electronic tools for destination marketing at the international level is outlined. The empirical part is dedicated to the critical evaluation of geographic definition of tourist regions in Czechia and geographic nomenclature in English. Tourist web portals in the Czech regions were analyzed in comparison with portals of selected regions abroad. Attention is also paid to the use of social media in destination marketing. Finally, it outlines suggestions for improving the current situation of digital destination marketing in Czech regions. Key words: Czechia, tourism, destination marketing, information technology, geographic names
|
|
|
Topographic mapping of rock formations with the use of airborne laser scanning data
Lysák, Jakub ; Potůčková, Markéta (advisor) ; Brázdil, Karel (referee) ; Šíma, Jiří (referee)
Abstract This thesis focuses on topographic mapping of rock formations with the use of new technologies in a comprehensive manner, from airborne laser scanning (ALS) data acquisition and processing in rocky terrains, followed by their processing to the content of topographic databases and their cartographic processing in maps. The introduction discusses issues of importance for practice, and the relation between topographic mapping of rocks and other fields of human activity. The ALS section describes products for topographic mapping of rocks derived from ALS data, and discusses the specifics of ALS data acquisition and processing in wooded rugged terrain. Existing solutions of this problem are explained and their limitations are identified. Author's own approaches to solving this task are presented as case studies, including three made a further three designed experiments with ALS data processing and evaluation of their results. Recommendation regarding mapping of sandstone landscapes in Czechia have been also addressed. The topographic section describes the current representation of rocks and related objects in the ZABAGED database (Czech national digital topographic database), explains the historical context, analyzes this data and identifies their shortcomings in relation to the ALS. Research...
|
guest ::
