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Proposal for Improvement of Company Marketing Communication by Launching of a New Product
Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product.
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Proposal for Improvement of Company Marketing Communication by Launching of a New Product
Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product.
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Toll system in the Federal Republic of Germany
Jakeš, Petr ; Zelený, Lubomír (advisor) ; Němeček, Petr (referee)
The Master's Thesis deals with the toll system in the Federal Republic of Germany. The theoretical part of the thesis describes technologies that are used in electronic fee collection systems, satellite navigation systems and provides a snapshot of German road infrastructure. The main part of the work deals with German toll system that is provided by Toll Collect GmbH. Various aspects of toll payment via fuel cards are discussed in the practical part that also includes an alternative payment option. The study case assesses whether hauliers should or should not try to avoid using toll roads.
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Services of electronic tolling system in the Czech republic
Barla, Jaroslav ; Zelený, Lubomír (advisor) ; Pařez, David (referee)
The goal of this Master's thesis is to describe the services in the electronic tolling system in the Czech republic with a focus on services of financial intermediaries and customer services center, with which come users in contact most frequently. In the capture "Electronic tolling system" are on the base of the analyzed literature presented the technological approaches to construct the electronic tolling systems, a legislative framework for them and the characterization of the Czech tolling system. The section devoted to the services of financial intermediaries describes the institutional framework of their operations, selected products of them and considerate about possible form of their products in term of the European tolling service. The capture dedicated to customer services center describe its position within the system, its organizational structure and on the base of users requirements frequency describes the most common questions of them. On the end of the capture considerate about possible forms of its functions in terms of European interoperable tolling system. The conclusion summarizes the information from all the captures and its assessing the meets of individual objectives
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