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Sustainable tourism in the Třeboň Region from the perspective of local actors
MERČÁKOVÁ, Michaela
Tourism is a source of livelihood all over the world. Tt is no different in Třeboňsko either. However, the development of tourism cannot continue at the same pace as before. It is necessary to realize the limits of the territories on which tourism happpens and start not only thinking, but also behaving more sustainably although it may not be easy at the beginning. Tourism doesn´t affects only the economy of the area but also the local people and nature. Overall, it brings economic, social, environmental and also cultural impacts to the area in which it happens. The area of Třeboňsko is known for its preserved nature in the Třeboňsko PLA. It is mainly thanks to this nature that it is the destination of many tourists every year, who have a choice of many forms of sustainable tourism here. This work deals with the tourism sector, sustainability and sustainable development of tourism. Furthermore, sustainable forms of tourism offered by Třeboň Region are listed here . The thesis analyzes the opinion and approach of residents to the development of tourism in Třeboňsko, but also of other local actors, namely the city of Třeboň, the PLA Třeboňsko, the Třeboňsko Microregion and the Třeboňsko MAS. The main goal of the work is to evaluate the cooperation between these actors and the perception of the sustainability of tourism by the local residents of the Třeboň region. Based on the evaluation of the questionnaire survey, the processing of information from the strategic documents of local actors and the study of the literature, measures are proposed in the work that will support the development of tourism in the Třeboň region in a sustainable form.
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Tourism product in tourism infocentre Jihlava
PŮŽOVÁ, Lucie
The scope of my work was to analyze the current tourist trade products in the tourist information centre and to carry out a research of demand and supply of the products of the tourist information centre. It was necessary to elaborate a situation analysis and an analysis of the tourist informational centre. In the situation analysis, it was important to elicit the position of the Vysočina Region and the city of Jihlava in the tourist trade, the visitor attractions and others. Another analysis was the Boston Matrix that demonstrates the product growth rate and the demand after the tourist information centre products. From the Boston Matrix, the importance of particular products and their current market situation was detected. For a wider obtaining of information about the tourist information centre, the SWOT Analysis was elaborated. From the SWOT Analysis, there result the inner (strong and weak points) and outer factors (opportunities and jeopardies) that influence the information centre. From the marketing research that was realized in the form of a questionnaire inquiry and was aimed at obtaining the information about tourists{\crq} satisfaction with the tourist information centre and with Jihlava, I learned that the most sought-after services of the tourist information centre was the sale of admission tickets and information about the town and its sights. The main aim of this dissertation was a proposition of some new types of products the visitors of Jihlava call for, which resulted from all the carried out analyses. The most importat part of the work was the questionnaire inquiry. The new products I proposed are a cycle track through the surroundings of Jihlava and a cyclemap.
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Supply analysis of travel agency
Vostrá, Alena ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Bachelor thesis focuses on the supply analysis of Alex travel agency. It includes the definitions of basic terms from the tourism industry including individual forms and types of tourism, as well as the persons participated in this branch. The bachelor thesis also refers to the whole travel agency, to its operating structure with the scope of employment of individual sections and also to the travel agency's membership in the prestige association. Also the regular partners of the travel agency are mentioned. The main part includes the supply analysis which contains the destinations, forms of transport, lodging establishments, food and beverage services and also the specific services supply typical especially fort Alex travel agency. The last chapter refers to the propagation and promotion activities of the travel agency and its evaluation.
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