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Sustainable tourism in the Třeboň Region from the perspective of local actors
MERČÁKOVÁ, Michaela
Tourism is a source of livelihood all over the world. Tt is no different in Třeboňsko either. However, the development of tourism cannot continue at the same pace as before. It is necessary to realize the limits of the territories on which tourism happpens and start not only thinking, but also behaving more sustainably although it may not be easy at the beginning. Tourism doesn´t affects only the economy of the area but also the local people and nature. Overall, it brings economic, social, environmental and also cultural impacts to the area in which it happens. The area of Třeboňsko is known for its preserved nature in the Třeboňsko PLA. It is mainly thanks to this nature that it is the destination of many tourists every year, who have a choice of many forms of sustainable tourism here. This work deals with the tourism sector, sustainability and sustainable development of tourism. Furthermore, sustainable forms of tourism offered by Třeboň Region are listed here . The thesis analyzes the opinion and approach of residents to the development of tourism in Třeboňsko, but also of other local actors, namely the city of Třeboň, the PLA Třeboňsko, the Třeboňsko Microregion and the Třeboňsko MAS. The main goal of the work is to evaluate the cooperation between these actors and the perception of the sustainability of tourism by the local residents of the Třeboň region. Based on the evaluation of the questionnaire survey, the processing of information from the strategic documents of local actors and the study of the literature, measures are proposed in the work that will support the development of tourism in the Třeboň region in a sustainable form.
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Supply analysis of travel agency
Vostrá, Alena ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Bachelor thesis focuses on the supply analysis of Alex travel agency. It includes the definitions of basic terms from the tourism industry including individual forms and types of tourism, as well as the persons participated in this branch. The bachelor thesis also refers to the whole travel agency, to its operating structure with the scope of employment of individual sections and also to the travel agency's membership in the prestige association. Also the regular partners of the travel agency are mentioned. The main part includes the supply analysis which contains the destinations, forms of transport, lodging establishments, food and beverage services and also the specific services supply typical especially fort Alex travel agency. The last chapter refers to the propagation and promotion activities of the travel agency and its evaluation.
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