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National Repository of Grey Literature

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Proposal for Activities Improving Competitiveness of Skoda Auto Pvt. Ltd. in India Mikolášek, Lukáš ; Hrdličková,, Andrea (referee) ; Zich, Robert (advisor) This thesis is focusing on increasing the competitiveness of Škoda Auto Pvt. Ltd. and its production in India. The theoretical part contains a definition of globalization, international business and cultural differences based on a theory of Dutch psychologist Geert Hofstede. The practical part is analyzing specifications of the automobile industry in India and its growth. Furthermore it investigates the positions of Czech car producer Škoda Auto and its competitiveness within this industry. The data obtained were used in preparation of several variants. These variants are designed to improve the competitive position of Škoda Auto Pvt. Ltd. on the market. Detailed record

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