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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing communication of LAUFEN
 Zajacová, Barbora ; Gullová, Soňa (advisor) ; Zamykalová, Miroslava (referee)
The bachelor thesis deals with the analysis of marketing communication of the swiss company LAUFEN and its office in Czech republic and launching new line of products TIGO to the market. The aim is to assess the current strategy and to propose the practical recommendations for the future. The theoretical part of the thesis is focused on the basic concepts of marketing and communication strategy and its well-known tools and methods. In the practical part company is presented and analyzed. The thesis is based on the evaluation of the current use and application of communication strategy. In conclusion, on the basis of evaluated data, are made corresponding recommendations and possible changes.
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