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Monitoring circumstances for youth ice hockey in selected hockey clubs in smaller towns
Kobzová, Tereza ; Kovář, Karel (advisor) ; Janák, Vladimír (referee)
Title: Monitoring circumstances for yourth ice hockey in selected hockey clubs in smaller towns Purpose: Main aim of diploma tesis is to decribe situation in selected ice hockey clubs in Czech republic. Visited clubs were choosen by small numbers of members in youth categories of ice hockey players. Huge effort of the diploma tesis is detect causes unsatisfactory situation in clubs and suggest the best solutions to expansion and development youth membership. Methods: Survey is based on depth and sturctured interviews with the expert guidance of the clubs and the mayors of the cities. Next method used in diploma tesis is utilized content data analysis. Thanks to using these two methods was formed qualitative research, which was summarized and described in 18 case studies. Results: Both methods are qualitatively processed in case studies. There are carefully and accuratelly reasons of decreasing youth membership in ice hockey clubs. There is also decribed way of solution. Collected data include envely research and results could be aplicated to the whole territory of Czech republic. Keywords: ice ring, sports facilities service, funding clubs, membership development
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Monitoring circumstances for youth ice hockey in selected hockey clubs in smaller towns
Kobzová, Tereza ; Kovář, Karel (advisor) ; Janák, Vladimír (referee)
Title: Monitoring circumstances for yourth ice hockey in selected hockey clubs in smaller towns Purpose: Main aim of diploma tesis is to decribe situation in selected ice hockey clubs in Czech republic. Visited clubs were choosen by small numbers of members in youth categories of ice hockey players. Huge effort of the diploma tesis is detect causes unsatisfactory situation in clubs and suggest the best solutions to expansion and development youth membership. Methods: Survey is based on depth and sturctured interviews with the expert guidance of the clubs and the mayors of the cities. Next method used in diploma tesis is utilized content data analysis. Thanks to using these two methods was formed qualitative research, which was summarized and described in 18 case studies. Results: Both methods are qualitatively processed in case studies. There are carefully and accuratelly reasons of decreasing youth membership in ice hockey clubs. There is also decribed way of solution. Collected data include envely research and results could be aplicated to the whole territory of Czech republic. Keywords: ice ring, sports facilities service, funding clubs, membership development
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Sponsorship in the Sports Industry
Brtnová, Denisa ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
This thesis deals with sponsorship in the sports industry.The theoretical part is focused on the notion of sponsorship and everything such as sponsorship is concerned. Another part of the work is focused on sports sponsorship and last but not least, the theoretical part of sponsorship deals in football. In the practical part we findre search that deals with sponsorship in the lower football competitions, namely the two clubs of Podebrady. Research is conducted in the form of a conversation between members and a questionnaire among fans of the club.The result of this research has brought the importance of sponsorship in clubs and also the use of these fundsin the club.
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Sponsoring of small Sports Organizations
Sikora, Miroslav ; Král, Pavel (advisor) ; Tripes, Stanislav (referee)
The thesis deals with the sponsorship in small sports organizations. The theoretical part of thesis specifies the term sponsorship, sports sponsorship and also defines the concept of a small sports organizations and their importance in sport. In the practical part, we used a mixed method approach. The first phase was qualitative survey and we conducted semi-structured interviews in 9 sports organizations. The second part is a quantitative survey among officials and members of sports clubs and fans (the target group of advert). The results reveal the level of sponsorship within the small sports organizations and define its importance for these organizations and the sponsors itself. The work provides useful advice for sports organizations in acquisition of new sponsors.
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