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Analysis of the Financial and Nonfinancial Factors of Business Success
 Mayer, David ; Neumaierová, Inka (advisor) ; Beran, Jiří (referee)
This thesis is focused on the analysis of the financial and nonfinancial factors of business success. Particular focus is on the telecommunications market in the Czech Republic and the comparison of these factors is focused on Telefónica Czech Republic. On the one hand there are introduced main causation of chosen financial numbers and indexes, which are well-known from traditional financial analysis. On the other hand there are defined basic nonfinancial numbers and indexes with their causation. As representatives are chosen customer satisfaction index, churn rate and average revenue per user. All of these indexes are very important within telecommunication companies, because they can give information about the successes of companies. In conclusion there are shown possible dependences across financial and nonfinancial indexes.
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