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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Comparing factors influencing purchase behavior of given target groups in beer segment
 Konopásková, Michaela ; Schneiderová, Soňa (advisor) ; Houdek, Petr (referee)
This bachelor 's thesis focuses on factors influencing purchase behavior of given target groups in beer segment. It focuses mainly on individual factors, which can enter the decision-making process and somehow affect it. The first part of the thesis focuses on history of brewing and of beer bottles in the Czech Republic. After that, the internal and external factors affecting decision-making during purchase are being introduced. Also purchase behavior is being defined and whole purchase-making process is described. Practical part of the thesis focuses on general knowledge of beer brands and individual factors affecting given target groups using quantitative research. The goal of the thesis is to find out about the preferences of the examined target groups and shed a light on the factors affecting purchase behavior.
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Variability of social behaviour in domestic and feral horses
 ŠANDLOVÁ, Kateřina
This thesis is focused on social behaviour of horses living under feral, semi-feral and domestic conditions and its variability. This variability is represented mainly by variations in agonistic and friendly interactions among horses. Also the differences in reproductive behaviour and maternal care are included.
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