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Historical reflections in current European song lyrics (since 1980) in selected thematic areas and its influence on historical consciousness
Haken, Jiří ; Beneš, Zdeněk (advisor) ; Kovář, Martin (referee)
This thesis will be examining current song lyrics in popular and scholarly way to professionally judge possibilities of real impact of this lyrics to a historical consciousness of the listener. Then it will be following up the reasons why are historical topics so frequentative in song lyrics, various ways of interpretations, way od misinterpretations, influence of used instrument like language, form of the performance, sings, composition, mass character etc… To every each chosen interpret will be dedicated concrete and specific space in this thesis by the amount of the historical impact in his work. The result of this thesis should be very integrated and educated view to this subject of interest.
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Shopping atmosphere in the selected retail unit
MILAN, Jan
The main objective of my diploma thesis was to conduct an analysis of the shopping atmosphere at a selected retail unit from the perspective of Czech consumers, and the development of recommendations for its possible improvement. The main method selected for the analysis and for the actual investigation consisted of a questionnaire survey among customers. The retail unit selected for the research was Electro World České Budějovice. An analysis of the shopping atmosphere of ElectroWorld České Budějovice shows that most customers perceive it positively. This can be confirmed and identified by the fact that customers return to this store and make repeated purchases.
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Strategic Analysis of an Enterprise
Drdová, Jitka ; Dvořák, Jiří (advisor) ; Harantová, Monika (referee)
The diploma thesis deals with the strategic analysis of the enterprise TOS ZNOJMO, a. s. which is the factory of machine tools that operates not only on the Czech market but its trade relations extend also to foreign markets. The company has built a tradition and she has a high position on the market even if it is not the only one in this line. It is necessary to determine its competitive advantage and analyze the situation of the external surroundings at the time when the Czech economy is not the only one fighting against the economic crisis. Just this area has a large impact on the operations of the company and negotiation with external partners. The company is sufficiently flexible in this area. Internal influences, which are influenced by the crisis, are also important. There are some financial indicators which do not correspond, unfortunately, to the standard. The results of individual analysis lead not only to the evaluation of the current situation but also serve to the outline of the future strategy and identification of the vision and business aims. The results also help to define recommendations for the future development of the organization.
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