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National Repository of Grey Literature

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Defining a strategy for a small and medium-sized czech company to enter the Danish market. Peťovský, Tomáš ; Cejthamr, Václav (advisor) ; Dědina, Jiří (referee) The purpose of this master thesis is to define a market entry strategy into Denmark for a SME from Czech republic. The thesis includes a complex analysis of the danish entrepreneurial environment and defining a strategy how to enter the market. The thesis intends to be a useful guide for Czech SME's how to expand on this market. Detailed record

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