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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal to Change the Communication Mix of the Selected Company
 Jančová, Vendula ; Ondroušková, Renata (referee) ; Kaňovská, Lucie (advisor)
The main goal of this thesis is to propose a change in the communication mix of a selected company. The first part of this thesis deals with defining concepts and theoretical knowledge in the field of marketing and marketing communication. In the second part, analyzes of the company and its surroundings are carried out according to the available information. The results of the analytical part are the basis for determining the proposal for changes to the communication mix, found in the third part.
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