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Klamlivá reklama vo vzťahu ku konkurencii
Gašparová, Veronika
This Bachelor's thesis deals with problems of misleading advertising. The thesis is divided into two main parts - theoretical and practical. The theoretical part concerns advertisement, some of its kinds and ways of its regulation. There are a historical overview of regulation of advertisements and part about implementation of community law to the national legislation. The practical part adds different examples of advertisement, actually judgements of The Czech Advertising Standards Council. In the final discussion, will be included recommendations for the management, which is going to prepare advertising, or is harmed by advertising.
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A Comparison of the Ethical Regulation and the Legislation Governing Commercials
Hübnerová, Daniela ; Boháček, Martin (advisor) ; Wimrová, Hana (referee)
This diploma thesis deals with commercials aimed at children, and compares the ethical regulation and the legislation by which the commercial is regulated. First of all, the regulation dealing with commercials is briefly described, then the focus of the thesis shifts towards the effects that commercials have on children and also towards the specific legislation that pertains to the child-oriented commercials. Furthermore, the thesis discusses the importance of legal rules and the Code of Conduct that deal with commercials, and compares the content of both types of regulation (again with relevance towards the child-oriented commercials). This text contains examples of decisions of appropriate authorities in connection to the harmfulness of particular commercials, and also an analysis of selected child-oriented commercials that are currently aired. An integral part of this thesis includes a research aimed at the effects of commercials on children, and also at the public awareness of the regulation that go with the child-oriented commercials.
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