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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Possibilities of innovation in selected cultural object
 NOVOTNÁ, Kristýna
The first part of the thesis is focused on the description of the specifics of business in culture, the division of types of innovation and the possibilities of financing cultural activities. In the second part of the thesis, the cultural object Kino Ševětín, its history, marketing communication, potential customers are introduced. Furthermore, there is described the situational analysis, which results in technical, strategic and product innovation. Subsequently, the possibilities of financing these innovations are described.
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Business plan of an organization providing education through culture
 Podivinská, Michaela ; Riedlbauch, Václav (advisor) ; Boukal, Petr (referee)
Theoretical part of this master thesis describes the structure of musical education system, importance of music in education, opportunities for organization based in the field of education through culture, and the main parts of a successful business plan. In practical part of this thesis the author proposes a model of organization providing educational music shows for children in nursery schools. This part of the work includes a marketing analysis for the model organization as well as marketing and financial plan. The final part describes conditions under which the model organization would function successfully.
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