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Economic and social impacts of cultural tourism in the Czech Republic
Raabová, Tereza ; Indrová, Jarmila (advisor) ; Lehmannová, Zuzana (referee) ; Konečná, Marie (referee) ; Rojíček, Marek (referee)
The work observes the positive relationship between culture and tourism and quantifies the economic and social (or socio-economic) impacts of cultural tourism in the Czech Republic. The first part showcases successful cultural projects in the Czech Republic and abroad, which attract tourists and provide destinations with financial resources and create new jobs. The author characterizes these positive economic and social impacts and benefits on the development of the region and analyzes existing studies of socio-economic impacts, normally processed abroad for cultural organizations and attractions. While in the Czech Republic, these studies are not yet very widespread, they represent a a useful document for the organization itself, but also for providers of grants and financial contributions, or for agencies and authorities designing concepts of culture and tourism. The work presents the basic methodologies used by the economic impact studies and further elaborates the most accurate and also the most demanding method of calculating the impacts, input-output analysis. Using this method, the author proposes a comprehensive model for calculating the economic and socio-economic impacts and benefits. The model uses statistical data of Czech national accounts and is intended for Czech cultural organizations attracting visitors. After using financial data of the surveyed organization and the expenditure of visitors, the model can easily determine the impacts of the organization to increase production, gross value added, employment and income of workers in the Czech Republic. The work builds on a lot of foreign findings, which seeks to apply in domestic conditions while using local data.
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The Socioeconomic Animation Strategy and Methods of the Anthony Philip Heinrich´s Music Work
Farský, Pavel ; Patočka, Jiří (advisor) ; Freemanová, Michaela (referee)
Animation of music heritage is a process, incorporating partly forgotten music work back to the cultural life of the society. The aim of the animation is to get back the music work into the current life. The idea is creation of the animation strategy, which lies insights in musiocological and economical views. The music work of Anthony Philip Heinrich is a suitable example to create the conception, methods and processes of the practical animation strategy. The personality of this composer, comming from the Bohemia on the edge of the 18th and 19th century, became famous in the United States as a musician, composer and organiser of the musical life. Although his life and work are wellknown in the United States, it si not the case of the Czech Republic. The awareness of Heinrich's life and work is relatively low in the Czech society due to distortions of culture after World War II. The knowledge of his work is restricted in the community of the musicologists, nowadays. The composer is not forgotten, however, his life deserves a comeback to the Czech music life. This thesis is a case study providing the animation strategy of the A. P. Heinrich's music work. The application of such a case study will contribute to incorporation of a partly forgotten composer into the Czech concert life and particularly into the cultural economics.
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